Advertising with VAST 4.0, VMAP And VPAID 2.0 AND Google IMA

Advertising with THEOplayer

THEOplayer comes with full support of VAST 4.0 and VPAID 2.0 support. We make it easy for you to engage your viewers and let them tailor their own ad experience with:

  • Clickable, interactive overlays and banners.
  • Skippable and smooth ads.
  • Ads that reflect your viewers' preferences.
  • Seamless ads on mobile and desktop in HTML5.

With our world-class adblock detection, we make sure your ads reach all users on all devices and platforms.

Supported Advertisement forms: click the links to scroll to the ad format

Play ads throughout your content

  • Pre-roll is an advertisement video displayed before your content starts. Afterward, your stream will start playing automatically.
  • Mid-roll resembles traditional TV commercials, with ads inserted throughout the video playback.
  • Post-roll ads will be shown after your content video ends playing.

You will be able to configure how long your viewers must watch the ad before they can skip it.

Overlays and Banners Demo

Non-linear or overlay ads are shown on top of the video while your content remains playing.

Companion Ad

Companion ads are shown outside the video. They are mostly combined with an advertisement video or banner.


VPAID ads are interactive ad units that are displayed in the video player, allowing the advertiser to showcase more information. Click around in the ad to discover its full functionality.


Keep learning what THEOplayer can bring to your streaming performance by visiting our Demo Zone page. Many more features such as Server-Side Ad Insertion, 360/VR and our UI Skinning are demos waiting for you to discover them.

If you want to go one step further feel free to request us a demo or simply get registered in our portal and generate a free account to start testing yourself.

Get Started